Jess Pryles wasn’t born in Texas, but as that old saying goes, she got here as fast as she could. Hailing from Melbourne, Australia, Pryles first visited Texas eight years ago and fell in love with the Lone Star State and our world-famous barbecue. She kept returning year-after-year, until she finally made the move to Austin in early 2015.
It was her first bite of Texas barbecue — a bark-crusted beef rib — that started her love affair with Texas cuisine and was a driving force in her move to Austin. These days, Pryles is a respected authority on barbecue, meat and grilling, and she keeps busy publishing recipes and stories on her website.
Pryles’ debut food product is Hardcore Carnivore™: Black, an unusual, charcoal-based seasoning rub that’s custom-made in Houston. Featuring classic rub flavors of garlic, chili, onion and black pepper, the food-grade charcoal in the mix creates a vividly dark, striking exterior crust on steaks and meat.
Before the product was even fully finalized, Pryles knew she wanted to display the GO TEXAN mark on her creation.
“It’s a matter of pride, showing fellow Texans — and the rest of the world — that I’m darn proud to have created and produced Hardcore Carnivore locally, right here in Texas,” Pryles said. Find her products on her website
and try out her recipe in the June issue of the Go Local. GO TEXAN. e-zine.